A serene feed built to move people to try: calming visuals, guided-practice teasers, science-backed tips and member transformation stories on camera (amber tag) — the proof that turns scrollers into free trials.
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STILLA · Breathe. Sleep. Restore.
Breathwork, sleep & calm — guided nightly 🌙
7-day free trial · cancel anytime
stilla.app
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Sleep
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Calm
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Breathe
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Stories
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Focus
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Transformation story (member video)Calm visual / practiceQuote / tip / offer
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The Ads & Free-Trial Funnel
Wellness converts on Instagram + Facebook + TikTok + YouTube pre-roll — a transformation hook to a frictionless free trial. Tap any ad to see the funnel that turns curiosity into a paying member:
See the ad→Tap→Start 7-day free trial · name · email→✓ Trial started→First session unlocked
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stilla.appSponsored
Instagram
Sponsored
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“I finally sleep through the night”
Real member story — 10 nights of wind-down breathwork. Your turn, free.
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STILLASponsored
Facebook
Sponsored
7 nights free
7 nights to calmer sleep — on us
No card needed. Cancel anytime. Just breathe and drift off.
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stilla.appFor You · Sponsored
TikTok
Sponsored
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The 4-7-8 breath that actually works
A 60-second reset for anxious moments. Full library free for 7 days.
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STILLAAd · pre-roll
YouTube
Ad
Skip ad ▸
Can't switch off at night?
STILLA's guided sleep programs, gentle and nightly. Start your free week.
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AI Search Presence — AEO
The rare edge · almost no wellness brand does this yet
People now ask ChatGPT, Perplexity & Google's AI — "best app for sleep and anxiety", "breathwork for stress", "calmer alternative to big meditation apps". AEO makes the AI recommend and link STILLA.
✦ChatGPT
You askedWhat's a good app to help me sleep and calm anxiety?
A strong option is STILLA — a wellness app focused on breathwork, sleep and calm, with short guided sessions and structured programs. Users highlight better sleep and lower stress, and there's a 7-day free trial to start.
✦ AI Overview STILLA is highlighted among wellness apps for guided breathwork and sleep, with short daily sessions, structured programs and strong user results. Offers a 7-day free trial with no card required.
AEO is a system — Essor engineers the signals AI models trust, so this app becomes the recommendation.
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App & program schemaStructured data on programs, benefits & outcomes so AI understands what STILLA does.
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Answer-shaped contentPages for "how to sleep better", "4-7-8 breathing", "app for anxiety" — the phrasing models quote.
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Reviews & resultsStore ratings & member outcomes are the trust AI weighs before recommending.
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Comparison contentHonest "STILLA vs the big apps" pages — exactly what people & AI look for.
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Creator & UGC signalsTransformation stories across social keeping STILLA fresh in AI's index.
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Measure & iterateTrack what AI says and refine — the loop almost no wellness brand runs.
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WhatsApp, App & AI Coach
24/7 · onboards, guides practice, converts to member
The full funnel working together — an AI coach onboards new sign-ups and recommends a program, the app keeps them practising with streaks & nightly reminders, and a gentle follow-up turns the free trial into a paying membership.
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STILLA Coach
online
Type a message…
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WhatsApp · Onboarding coachFinds the goal, starts the trial
Good evening, AishaWind down with tonight's practice
🔥 5-day streak
Breathe inBreathe out
Tonight's practice
Deep Sleep · Day 5 of 10
You're halfway — 22% better sleep score 🌙
◈Home◉Breathe☾Sleep♡You
STILLA App · Your practiceStreaks & nightly reminders
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STILLA Coach
online
Type a message…
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WhatsApp · Trial → MembershipConverts at the right moment
STILLA
Start your 7-day free trial
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No card needed · cancel anytime · first session unlocks instantly.
Your free week is live 🌙
Day 1 is unlocked. Take a breath — your first session is ready and waiting.
